Everything a marketing department does

What the team does

• Technical audit: crawl errors, broken links, slow pages, indexing and mobile problems.
• On-page work: titles, descriptions, headings and internal links, with one clear purpose for each page.
• Content: pages and articles that answer what your customers actually search for, in their words.
• Schema and entities: structured data so search engines know who you are, where you are and what you offer.
• Search Console and analytics read every week and explained in plain language.
• Legitimate link opportunities: partners, directories and press that are genuinely relevant to you.

What the team does

• Google Business Profile set up and kept complete: categories, services, hours, photos and products.
• Your name, address and phone number kept the same across listings and directories.
• Regular profile posts for offers, events and festival days.
• Questions on your profile answered, and reviews replied to (see Reviews).
• A page on your website for each branch or area you serve.

What the team does

• We agree with you a list of questions your customers really ask.
• We put those questions to the AI assistants on a fixed schedule and log every answer: the date, the exact wording, and whether you were mentioned or cited.
• We fix what the answers get wrong or leave out: clearer pages, FAQs, schema, and the same facts about you everywhere on the web.
• You see the log itself — not an invented “AI visibility score”.

Every post goes round the loop

1. Signals
2. Brief
3. Draft
4. Check
5. Approval
6. Publish
7. Measure
8. Learn

What the team does

• A monthly plan built from your goals, your calendar and the season — festivals, local events, launches.
• Posts, carousels, captions and short scripts adapted to each app, not the same post pasted everywhere.
• Hashtags and keywords chosen with care, never stuffed.
• Comments and messages answered in the commenter’s language; anything sensitive comes to you.
• Results read after a day, a week and a month, and next month’s plan adjusted.

What the team does

• A plan: goal, audience, budget split and what we will test.
• Ad copy and creative variants, checked against each platform’s policies and special categories such as housing, jobs, credit and health.
• Daily pacing. Budget moves between ad sets only inside your cap.
• Wasted spend found and cut: irrelevant searches, tired creative, overlapping audiences.
• Leads from ads captured and answered (see Leads).

What the team does

• Blog articles and guides, researched from reliable sources and from what you know best.
• YouTube channel management: titles, descriptions, chapters, thumbnails, captions and scheduling.
• Scripts for YouTube Shorts and Instagram Reels, with first lines that hold attention.
• One long piece turned into posts, carousels, e-mails and short clips.
• Captions and alt text, so more people can watch and read.

What the team does

• Newsletters and sequences: welcome, follow-up and win-back.
• WhatsApp Business messages to opted-in contacts, using approved templates.
• Clean lists: bounces removed, unsubscribes and “stop” requests honoured at once.
• Deliverability checks (SPF, DKIM, DMARC) so e-mail reaches the inbox.
• Quiet hours respected.

What the team does

• New reviews on Google and Facebook collected as they arrive.
• Replies drafted in the reviewer’s language: specific, polite and human.
• Every customer asked the same neutral way for an honest review, happy or not.
• Low ratings and complaints sent to you first, with a suggested reply.
• An early warning when negative comments start to pile up.

What the team does

• Enquiries from website forms, ad lead forms, WhatsApp and website chat gathered in one place, with consent recorded.
• A first reply within 60 seconds, day or night, in the language the person wrote in.
• Simple questions answered from your own approved FAQ; prices, offers and anything unusual passed to you.
• Hot leads flagged, and calls or appointments booked into your calendar.
• Every lead copied into your CRM or a sheet you own.

What the team does

• Fast, mobile-first landing pages that load quickly on mobile data.
• Short, accessible forms with clear consent wording.
• Leaks found in your funnel: where people drop off, and why.
• A/B tests run to a proper sample size, then stopped — no endless tests.
• Page speed watched (Core Web Vitals).

Every report says

• What we did this month.
• What it cost: our fee and your ad spend, shown separately.
• What came back: enquiries, calls, bookings and sales where they can be tracked — and where each one came from.
• What we learned, and what we will change.
• What needs your decision.

What the team does

• Content written for the reader: idiom, festivals, dates, and what a phrase means locally.
• Replies in the language the customer wrote in.
• Right-to-left layouts checked for Arabic and Urdu.
• Each country’s rules applied: consent, quiet hours, AI labels.
• When we are not sure a line sounds right to a native speaker, we say so and check before it goes out.