Playbooks for every kind of business

The loop is the same for everyone. What changes is what you say, where you say it, and which rules apply. Each industry below has its own playbook.

01 / 10

Clinics, dental & medical

People search “near me”, read reviews, then call or book. Trust is everything.

Talk about your business

What the team does here

  • Google Business Profile and local search for each clinic
  • Appointment enquiries answered fast, in the patient’s language
  • Health-awareness posts and reminders for the right days
  • Review replies that never mention a patient’s condition

Rules we watch

No promises such as “painless” or “guaranteed”. No patient details in public replies. Health ads follow each platform’s special rules.

02 / 10

Real estate

Enquiries go cold within hours, and every buyer compares several projects.

Talk about your business

What the team does here

  • A landing page for each project
  • Leads from ads, WhatsApp and your website answered within a minute
  • Site-visit booking into your calendar
  • Walkthrough video scripts and YouTube
  • Content for buyers living abroad, in their language

Rules we watch

Price, possession and approval claims checked before anything goes out. Housing ads follow special-category rules.

03 / 10

Education & coaching

Students and parents decide together, mostly around admission season.

Talk about your business

What the team does here

  • An admission-season calendar
  • Parents’ questions answered on WhatsApp
  • Campus and results content, with consent
  • YouTube and Shorts for courses and faculty

Rules we watch

No guaranteed-rank or guaranteed-placement claims. Student photos only with consent.

04 / 10

Restaurants & cafés

Hunger is local and immediate: the map, the photos and the last ten reviews decide.

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What the team does here

  • Listings and map details kept right
  • Menu, offer and new-dish posts
  • Reels scripts
  • Review replies in the reviewer’s language
  • Weekend and festival planning
05 / 10

Local shops & retail

Footfall, offers and customers who come back.

Talk about your business

What the team does here

  • Google Business Profile and local search
  • WhatsApp messages to customers who opted in
  • Local offers and seasonal calendars
  • Simple monthly results
06 / 10

E-commerce

Every product page is an ad, and every abandoned cart is a lead.

Talk about your business

What the team does here

  • Product descriptions and schema
  • Instagram and Pinterest
  • Ads inside your cap
  • E-mail flows with consent
  • Reviews collected honestly
07 / 10

Professional services

Trust comes before the first call.

Talk about your business

What the team does here

  • A clear website and search presence
  • LinkedIn for the firm and its people
  • Articles that answer real client questions
  • Enquiries handled promptly

Rules we watch

Your profession’s own advertising rules come first; we go through them with you before anything goes out.

Services that matter most

08 / 10

B2B & manufacturing

Long sales cycles and several people in every decision.

Talk about your business

What the team does here

  • LinkedIn for the company and its leaders
  • Search for product and application keywords
  • Catalogue and specification pages
  • E-mail follow-up for enquiries
  • Content in the languages of your export markets
09 / 10

Creators & personal brands

Showing up steadily beats a burst and a long silence.

Talk about your business

What the team does here

  • A calendar you can actually keep
  • LinkedIn and YouTube
  • Shorts and Reels scripts
  • Comment replies in your voice

Services that matter most

10 / 10

Agencies

More client work without more hiring.

Talk about partnering

What the team does here

  • White-label delivery under your brand
  • The same loop, checks and rules for every client
  • The partner programme for agencies

Your industry is not here?

The loop works for any business that has customers. Tell us what you do and who you serve, and we will say plainly whether we can help.

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